Hitachi Tree Advertising

The Hitachi Tree is a major promotional symbol of the Hitachi Group.

The first TV commercial for the Hitachi Tree appeared in 1973 in order to promote the Hitachi Group. It symbolized the Group spirit of bringing its whole strength to a wide variety of business fields in Japan in order to contribute to society. How better to portray this spirit than with a mighty tree?
Since then,the Hitachi Tree advertisements focused on the domestic market, have continued in various forms, including newspapers and magazines, on public transport, in picture books, and through photography competitions on the theme of trees. As such, the Hitachi Tree plays an important role connecting customers and the Hitachi Group.